WHO CARES ABOUT YOUR AGE, STATUS AND MONEY IN THE BANK? IN THE END WHAT MATTERS IS IF YOU ARE COOL OR NOT. WE LIKE WOMEN IN MENSWEAR, EVERYTHING IS MEANT TO BE UNISEX... OK... EXCEPT THE UNDERWEAR.

WE BELIEVE IN SNEAKERS. PAIR THEM WITH YOUR EVENING DRESS, MEN'S SUIT, OR NAKED! FOR YOUR INFORMATION: BLACK IS NOT A COLOR, IT IS A RELIGION.

WHY SPEND SO MUCH TIME AT THE GYM OR YOGA CLASSES, WORKING HARD AT SHAPING YOUR BODY, IF ALL YOU ARE GOING TO DO IS COVER IT WITH CRAP FROM THESE HIGH STREET BRANDS?

STYLE IS PRICELESS. REALLY.

EVERYONE SHOULD STICK TO ONE FRAGRANCE. NOT COMMERCIAL. NOT TOO MAINSTREAM. NOT TOO CHEAP AND PREFERABLY FROM FRANCE, ITALY OR JAPAN.

DON'T TRUST YOUR NUTRITIONIST OR YOUR FRIENDS: NUTELLA IS GOOD FOR YOU. IT MAKES YOU HAPPY AND WE WILL HAVE YOUR SIZE ANYWAY.

THERE IS NO SHAME BEING SEXY AS LONG AS IT IS SEXY/KATE MOSS AND NOT SEXY/KARDASHIAN.

WE DON'T AGREE WITH THE OLD RULE "NAVY AND BLACK DON'T DO TOGETHER". IN FACT WE DON'T BELIEVE IN OLD RULES. CLASH IS HARMONY. SILK VS LEATHER. LUXURY VS CHEAP. OVERSIZED VS SKINNY. HARD VS SOFT.

WE DON'T WANT TO SELL TO YOU, WE WANT YOU TO BUY FROM US.

DON'T TRY TO HARD TO BE SPECIAL... JUST BE.

THIS IS OUR MANIFESTO.